Last updated 21 June 2023

This Privacy Policy is written in English and will be translated into other languages. In the event of any conflict or inconsistency requiring clarification, the English version of this Privacy Policy shall prevail.

To read a translated version, click on the links below:
Svenska 🇸🇪
Soumi 🇫🇮

This privacy policy describes how personal information is processed by Bower, a service offered at, and in related mobile applications (“Service” / “Services”). The services are provided by Sugi Group AB, org nr 559009-0378. When using our services you offer your consent for us to process your personal data according to the procedures outlined in this policy.

When you use our services, you entrust us with your information. Here we will explain what data we collect, why we collect it and what we use it for. This is important. We hope you’ll read this policy carefully.

To make our service more relevant, we collect data about our users. By using historical user data and behaviour patterns we can provide a more personalised experience.

We provide our service via unique user accounts created in the Bower app.

If you choose to create your account with your email as the login method, we will ask for your email address and you will have to choose a password. We may ask for your age. If you instead choose to log in with a third party application (such as Facebook, Google or Apple), you agree we will collect authentication information such as your username and encrypted credentials. We may also collect other information available through that third party account such as your name, profile image, country, email address, date of birth, and gender. Profile images saved via third party applications will not be saved by us; they will be loaded from those third party applications directly.

In order to claim some rewards, you will need to provide and verify your email address and phone number.

When you use Bower, we collect your location and how you use the app. You also have the option to volunteer to add more information in your profiler for better custom offers.

We neither sell, share or trade any individual personal information about our users to third parties without your permission.

We may share aggregated data with other companies. For example, we might tell a company how many Bower users scan their products.

By connecting your personal Facebook account you can share content from Bower to Facebook. The information we access in this connection is the information Facebook considers to be “publicly available information” or “public account information” ( We do this to show your name and image in the app.

We send push notifications to users who accept this feature. You can turn it off at any time and the app will still work.

Our website uses cookies. These are only used to store anonymous domain-internal data that we use to optimise and improve our website.

Bower complies with its obligations under the General Data Protection Regulation (GDPR) by keeping personal data up to date; by storing and destroying it securely; by not collecting or retaining excessive amounts of data; by protecting personal data from loss, misuse, unauthorised access and disclosure and by ensuring that appropriate technical measures are in place to protect personal data.

1. What we collect

When using our services, we may collect the following information about you.

1.1 Person and contact information. name, date of birth, age, e-mail address, phone number, and other relevant contact information.

1.2 Information about goods / services. details about the items you scan or recycle.

1.3 Historical information. your collected rewards, as well as any cash donations, redemptions, or transfers made.

1.4 Information about your interactions with Bower. how you engage with our services, including factors like page response time, error occurrences, your entry and exit points within the service, as well as any communication notifications received.

1.5 Device information. This pertains to technical details concerning your device, such as IP address, language settings, browser preferences, time zone, operating system, platform, and screen resolution.

1.6 Geolocation data. Data such as IP address and geographical location.

1.7 Bank account information. If you choose to connect your bank account to withdraw money, you have two options. 

  • One is to connect using a third-party provider (such as Trustly), where your data will be handled in accordance with their terms and conditions and privacy policy. 
  • If you choose to not use a third-party provider and instead add your bank account manually, we will collect your account name, bank name, bank account number, clearing number, IBAN, SWIFT code, full name and address.

2. Why we collect your information

We handle your personal data for the following purposes and with the following legal grounds (for completion of agreement, following law and other legitimate interests).

2.1 To deliver and improve Bower's user experience.

2.2 To confirm your identity and verify your personal and contact information.

2.3 To administer your payment and customer relationship, for example, to fulfil our obligations to you and to provide you with information, offers and services you request from us.

2.4 To send information to you digitally.

2.5 For internal troubleshooting, data analysis, testing, research and statistical purposes, to ensure content is presented effectively to you and your device.

2.6 To prevent abuse of Bower's services as part of our efforts to keep the services safe and secure.

2.7 To carry out risk analysis, fraud prevention and risk management.

2.8 In order to comply with applicable legislation, such as anti-money laundering and accounting laws and capital adequacy regulations.

3. Offers and benefits

For us to provide offers and benefits through the app (like discounts, special events, products, sales promotions, store offers, samples, gifts, etc.), we’ll use the data we have collected about you. This could include how much you have scanned and recycled, and how you have used our services. We do this to administer our incentives and analyse your behaviours so we can provide you with relevant offers. Bower and our partners can use information from the offers and benefits program via SMS, e-mail, push notifications, social media and other digital channels to communicate with you and provide you with offers. Bower and its business partners will not use any direct marketing channel for this purpose (e.g. email or SMS) if you opted out of marketing (or if you have not chosen this if required by law in your country). We may contact you to request your postal address to send you additional offers and benefits, for example, if you are the winner of a prize. You can choose whether to supply us with that information or not.

4. Communicate with you

Bower may also use your data to communicate relevant information about used or similar services, and to perform customer satisfaction surveys regarding our services (for example, after you have been in contact with Bower's customer service) via email, SMS, phone or other channels.

5. Who we share your information with

We take all reasonable contractual, legal, technical and organisational measures to ensure your information is processed safely and with an adequate level of protection when transferred to or shared with selected third parties.

5.1 Suppliers and subcontractors. We may share your personal data with trusted third-party service providers and partners who assist us in operating and optimising our business and delivering our services. We ensure that any data transfers comply with applicable data protection laws and implement appropriate safeguards to protect your data.

5.2 Authorities. Bower may provide the necessary information to authorities such as police, tax authorities or other authorities if we are required by law to do so or if you have agreed to do so. An example of legal obligation to provide information is for measures against money laundering and terrorist financing.

6. Bank account details

We prioritise the utmost security and confidentiality of your personal information, particularly your bank account details. It is important to note that Bower, as a trusted service provider, strictly refrains from sharing your bank account details with any third party. If you have provided your account information via a third-party provider (such as Trustly), it will be treated in accordance with their privacy policies.

7. Where we store your personal information

We always strive to process your data within the EU / EEA. However, the data may in some situations be transferred to, and processed by, subsidiaries to Sugi Group AB or suppliers and subcontractors with operations in non-EU / EEA countries. We are determined to always protect your data and will take all reasonable contractual, legal, technical and organisational measures to ensure your data is handled securely and with an adequate level of protection comparable to and at the same level as the protection offered within EU / EEA. This Privacy Policy will apply even if we transfer data to other countries.

8. How long we save your personal information

We save your information as long as it is necessary to perform our contractual obligations to you and as long as required by statutory storage times or necessary under other legitimate interests. When we save your data for purposes other than our contractual commitments (for example, to meet requirements for money laundering, accounting and regulatory capital requirements), we only save the data as long as it is allowed to meet our legitimate interests and / or statutory for respective purposes.

8.1 Your right to access, rectification, deletion and to lodge a complaint.

8.1.1 Right to access your data. You can request a copy of your information if you want to know what information we have about you.

8.1.2 Right to rectification. You are entitled to correct incorrect or incomplete information about yourself.

8.1.3 Right to be deleted. You are entitled to request the deletion of your personal data when the data is no longer necessary for the purpose for which it was collected. But there may be legal obligations that prevent Bower from immediately deleting parts of your data. These obligations derive from accounting and tax legislation, banking and money laundering legislation, but also from consumer law. What we do then is to block the data that we are required to save from being used.

8.1.4 Right to file a complaint. You are entitled to file a complaint with a regulatory authority. You have the option to opt out of certain specific functions. We will always respect your choice.


If you wish to exercise your rights above, have any questions regarding this privacy policy, or if you have a disability and need to access this policy in a different format, please contact our designated Data Protection Officer via, or via postal mail:

Sugi Group AB
Att: Suwar Mert
Birger Jarlsgatan 57C, 113 56 Stockholm

Visit for more information about Bower.

Thanks for reading our privacy policy. We hope you enjoy Bower.