Join us in person or online
We are excited to invite you to our upcoming powerful 30-minute breakfast session on May 14,
8:00-8:30 Croissant and morning coffee
08:30–09:00. Seminar in person at Norrsken House (Stockholm) or webinar for online attendance
We'll be covering the topic: Designed to be recycled - but never recycled!
Brands are racing to design recyclable products. But can old plastic really become new packaging by 2030, or is it wishful thinking? What are the dilemmas, hopes, and opportunities for brands and waste management to fix it?
We’ll dive into:
- 💰 How brands can benefit commercially from increasing their sorting rates
- 🔄 Can old packaging truly turn into new packaging by 2030, or is this just wishful thinking?
- ♻ Why circularity is relying on high-quality recycling and not basic recycling
- 🙋Why consumer waste sorting is so critical to increase
- 🚮The role of infrastructure, consumer habits, and brands in the recycling ecosystem.
- 🤝How collaboration could unlock a genuinely circular economy.
Expect a thought-provoking conversation and a treat for in-person attendees! Spots are limited so RSVP now to secure your seat. This event is highly recommended for brand and sustainability managers responsible for increasing packaging recyclability and sustainability communication. Let’s fix recycling together. See you there!
Register to the seminar
Get fresh insights from key voices cheering for a the circular future:
About Bower
Bower is a recycling reward platform that helps brands turn packaging waste into measurable impact.
Through our app, consumers scan and sort packaging at home to earn rewards. Brands get real-time data, improved sorting rates, and tools to meet packaging and ESG goals. Whether you’re tackling plastic taxes or internal KPIs, Bower bridges the gap between ambition and results – powered by consumers, backed by data.
With over 140 million packages scanned and a 32% average increase in correct sorting, we prove that tech and incentives change behavior fast. Trusted by over 600 local and global brands including Nespresso, VARTA, Haleon and many more.
Turn better sorting into better business – with real impact, stronger compliance, and measurable commercial value.
About Svensk Plaståtervinning
Svensk Plaståtervinning operates Europe’s largest and most advanced facility for plastic recycling, known as Site Zero, located in Motala, Sweden. The company offers a nationwide system for collecting and recycling plastic packaging, aiming to ensure that all plastic packaging is efficiently recycled into new products. With cutting-edge technology, Site Zero can sort up to twelve different types of plastic, contributing significantly to a circular economy and minimizing environmental impact.
About Mondelez
Marabou, established in 1916, is one of Sweden’s most beloved chocolate brands. As part of Mondelēz International, Marabou is committed to sustainable practices through the Cocoa Life program, aiming to improve the livelihoods of cocoa farmers and promote sustainable cocoa farming. Additionally, Marabou is dedicated to reducing environmental impact by incorporating recycled materials into their packaging and ensuring responsible sourcing of ingredients.
About Cradlenet
Cradlenet is Sweden’s leading platform dedicated to accelerating the transition to a circular economy. By providing knowledge, networking opportunities, and practical tools, Cradlenet supports companies and organizations in implementing sustainable, circular practices. Through collaboration and advocacy, Cradlenet aims to establish a circular economy in Sweden by 2035, contributing to a sustainable society.