How we turned recycling into a conversion driver — without adding any friction to checkout.
About the brand — Topformula is one of Sweden's leading online retailers of supplements and sports nutrition, with more than 350,000 customers across the country.
The pilot
In April 2026, Topformula expanded its Bower partnership beyond product packaging to cover the shipping box as well. Now customers are rewarded twice over — once for recycling the product packaging, and again for the shipping box. The reward is built right into the order confirmation, so it reaches customers at a natural moment without getting in the way of the purchase.
The results
