How we nudged hesitant, price-conscious shoppers past the shipping threshold and into a completed order.
About the brand — Malmö Chokladfabrik is a Swedish chocolate maker crafting 100% organic chocolate from scratch — clean ingredients, no unnecessary additives, and a fast-growing direct-to-consumer channel alongside its stores in Malmö and Stockholm.
The pilot
In March 2026 we switched Bower on inside the checkout flow, targeting a classic friction point: shoppers who haven't quite reached the free-shipping threshold and stall before paying. By continuously testing the copy against real shopper behaviour across the journey, we landed on the message that tipped price-conscious customers into completing their order — with the recycling reward on the shipping box as the deciding nudge.
The results
