Unleash brand loyalty through recycling.
Increase packaging recycling rates with consumer rewards and drive sales to your own brand at the same time.
From 99 €/month – No binding period – Quick onboarding




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Bower featured in Forbes
Google Invests In Smartphone Recycling App To Help It Expand Further

Bower selected by Google.org
to receive Fellowship and Funding through Google.org Impact Challenge

Apple ❤️ Bower
Co-founders Suwar and Berfin Mert presenting Bower to Apple CEO Tim Cook and Vice President of Environment, Policy and Social Initiatives Lisa Jackson.

Winners of Global Startup Awards 2023
Bower winners of the People's Choice Award at the Global Startup Awards 2023

DDRS: 20p reward for recycling milk bottles
Report from our trailblazing pilot in collaboration with Ocado & Polytag.
Award-winning cleantech innovation.

Get your custom pricing.
A consumer app making recycling a rewarding no-brainer.

Big or small. We want everyone to join the change.
Registered Users
Over half a million users are craving more brands to join and put a value on their packages.
Recycled Packages
And wow, what a sea of waste that has been led to the recycling bins.
Kg Saved Carbon Dioxide
The world is a better place because of the amazing brands and consumers who have joined the movement.
Bower in a nutshell.
Recycling technology, brand visibility, sales conversions... Bower is all that, and more.
Benefit from innovative cleantech.
🚀 Connect your products to Bower's consumer reward scheme.
🚀 Inform and educate consumers on where and how to recycle your products.
🚀 Access rich consumption data through interactive dashboard.
Boost your brand awareness.
💥 Deploy in-app campaigns to engage green consumers.
💥 Access to co-branding assets and marketing services.
💥 Always top-of-mind with custom messaging every time a package is recycled.
Create long-term customer relationships.
🤝 Offer over 500 000 consumers incentives to re-purchase after recycling.
🤝 Access to Bower's marketplace for loyalty offers and discounts.
🤝 Push offers at point of recycling, when the intent to re-purchase is maximal.
Make circularity your competitive advantage and let it drive your sales.
Prefer to buy brands working to reduce littering with Bower.
View connected brands as more sustainable.
Recycle more connected brands packages.
Scan in the moment of consumption.
Strengthen your brand.
Get seen in a context where environmental impact means something. Our users range from teenagers to seniors and they interact with Bower on a nearly daily basis.
Get to know your consumers.
Get to know your consumers. Bower helps you understand your consumers more deeply so you can find new ways to better cater to their needs and make them happy.
Get real-time communication.
Interact with your consumers through email, in-app messages or push notifications. Check-in to say hello, or why not ask them what they think about your brand?
Get your custom pricing.






Try your brand.
Insert your own brand's product information in the fields below and get a feeling of how you would appear in the Bower app when a user scans your product.












Un-connected product

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In order to reach the global sustainability goals and increase recycling, packages need to have a value, something we get now.

Åsa Wickholm
Head of Own Brands at Coop
Bower made us realize how easy it can be to make a change. Easy to implement and fast to make a difference without much effort.

Stefan Fragner
CEO at Skincity
You have created a jewel! We get more valuable data from you than we get from Nielsen.

Lea Paessens
Head of Marketing at Unilever
In the first year of our partnership with Bower, our consumers recycled more units of packaging than we expected.

Jacob Johansson
Nordic Brand Manager at Nestlé







