Join the global recycling movement.

Sort your trash: Fun and rewarding for global impact.

QR-code to download the Bower app.

Scan to download
from desktop

700k+
recyclers in app
136m
sorted items
9k MT
saved CO₂ 
Hero image of application

Over 500+ brands have already joined Bower, here are some of them. 

VARTA BLACK logo
Logo of Nespresso.
Logo of Wella.
Logo of Danone.
Logo of Gillette.
Logo of Schwarzkopf Corporate.
Logo of Listerine.
LATEST NEWS
Bower x Google Forbes

Bower in Forbes on our new AI App

A Google-backed AI-driven smartphone app which can identify everyday household items and give information on how to correctly recycle them has been launched by the Swedish startup Bower.

Bower in Forbes on our new AI App
Bower AI feature BBC

Featured by the BBC Tech

With incredible support from Google.org, our app now enables users all over the world to instantly identify and sort their waste using just their smartphone camera. Listen to the interview with our co-founder Berfin Mert.

Featured by the BBC Tech
Screenshot 2024-05-21 at 17.53.41

51 Orkla Sweden brands join Bower

Orkla Sweden is teaming up with Bower to reward their consumers for proper recycling.

51 Orkla Sweden brands join Bower
Bower full team.

Bower selected by Google.org

to receive Fellowship and Funding through Google.org Impact Challenge

Bower selected by Google.org
Tim Cook x Bower

Apple ❤️ Bower

Co-founders Suwar and Berfin Mert presenting Bower to Apple CEO Tim Cook and Vice President of Environment, Policy and Social Initiatives Lisa Jackson.

Apple ❤️ Bower
Global Startup Awards

Winners of Global Startup Awards 2023

Bower winners of the People's Choice Award at the Global Startup Awards 2023

Winners of Global Startup Awards 2023
Image of a man next to a Google logo.

Bower featured in Forbes

Google Invests In Smartphone Recycling App To Help It Expand Further

Bower featured in Forbes

Not to brag, but here are some of the awards and recognitions we've  received.

edie-awards
global-startup-awards
nordic-startup-awards
inuse-mention
civic-tech-project
norrsken-plp-choice
pwc-award
SMALL ACTIONS. BIG DIFFERENCE.

 

Together we've already sorted over 100 million packages.

SMALL ACTIONS. BIG DIFFERENCE.

 

Together we've already sorted over 136 million packages.

How the app works.

Ready to turn trash into treasure? Discover how easy it is to recycle and get rewarded with our app. Follow these simple steps to start making a positive impact on the planet today.

Illustration of the Bower-bird scanning a package.Scan it

Use our app to scan items with barcodes or snatch a photo using our image recognition technology to identify any material.

Illustration of the Bower-bird carrying recycling.Bin it

Locate the nearest waste or recycling location through our app, or register your own. Dispose any of your items properly.

Illustration of the Bower-bird recycling a package in a bin.Get rewarded

Complete challenges, join competitions, and track your environmental impact by monitoring saved CO2 emissions.

Join over 700K+ recyclers and support our precious planet.

 Join us in making a difference, one scan at a time.

Woman recycling plastic.
Review from users of the Bower app.
KUDOS gif
Review from users of the Bower app.
Recycling on pavement.
Skärmavbild 2023-09-21 kl. 14.55.51
Recyling in trash bin.
Review from users of the Bower app.
Woman recycling in FTI återvinnare bin.
Review from users of the Bower app.
Happy man with phone scanning packaging.
Review from users of the Bower app.
Bowie picking trash.
Bowie user carrying recycling.
Do something good gif
Review from users of the Bower app.
Mixed Waste in bin.

Download the app and discover the world of Bower

QR-code to download the Bower app.Scan to download on desktop

 

barcodeless
barcodeless with product info
map
impact
Turn Trash into Treasure with Bower

Sort your waste, earn XP, and track your CO₂ savings 

Join the global movement turning recycling into a game with Bower — all while making a real impact on our planet. Download Bower for free and start your recycling journey today! 

Smart Recognition

Easily identify materials, products, and brands—with or without barcodes. It's like having a recycling buddy in your pocket thats guiding and educating you on how to sort your waste.

Fun Challenges

Dive into exciting challenges and competitions to earn experience points (XP) to unlock levels and collect trophies.

Track Your Impact

See how much CO₂ you're saving and watch your positive impact grow. Every bit helps!

Recycle Anywhere

Use the app to recycle wherever you are and join a global community working towards a cleaner planet.

Download the app and discover the world of Bower.

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Join the movement.
Get rewarded.

Do something good.

Download app Become partner
Mobile screens with in-app features.