ZYN, a brand within Swedish Match, is partnering with Bower to encourage the proper sorting of snus pouch packaging – making plastic recycling easier and more rewarding!

Fighting Litter with Smarter Waste Sorting

Did you know that 44% of people who use snus or nicotine pouches occasionally toss them on the ground? Litter from these products makes up a significant part of Sweden’s waste in nature. That’s why Swedish Match is committed to change — working with organisations like Håll Sverige Rent and is partnering with Bower to spread awareness that used pouches and their packaging belong in the bin, not in the environment.

Partnering with Bower to Drive Change

Used snus and nicotine pouch containers should be sorted as plastic for recycling. To make this easier, Swedish Match is improving packaging design and running campaigns to ensure empty cans end up in the right place. Switching from paper labels to plastic ones may seem surprising, but using the same material for both the can and the label actually improves recycling rates.

To further involve consumers in positive sorting habits, Swedish Match has partnered with Bower. By scanning your ZYN packages in the Bower app, you'll get clear recycling instructions — and a reward for doing the right thing. Together, we’re making recycling easier, more rewarding, and better for the planet.