Sort Estrella and get rewarded
Estrella is proud to team up with Bower to make recycling easier and more impactful. With a refreshed packaging design that uses less ink, Estrella is taking steps to improve recyclability and reduce environmental impact. Together, we’re making it simple for consumers to do good — one snack bag at a time.
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2025About ESTRELLA
Founded in 1957, Estrella is Sweden’s original potato chip brand, known for bold flavours and quality ingredients. From crispy classics to tasty innovations, Estrella is the go-to snack for every occasion.
Visit their website →Estrella & Sustainability
Estrella’s plan to save the world—one bag at a time
Estrella is on a mission to make a difference—not just in your snack bowl, but for the planet too. With proper recycling (hint: this is where you come in!), we can work together to reduce the environmental impact and give packaging a new lease on life. Now that’s what we call teamwork!
- Less material: By 2025, their packaging will be 15% lighter. Snack light, litterally!
- 100% recyclable packaging: They’re on a mission to make all their packaging fully recyclable—so it can be reincarnated into something new and fabulous!
- Better recycling infrastructure: Estrella supports smart initiatives to improve collection, sorting, and recycling systems.
- More recycled plastic: The goal is for at least 20% of their plastic packaging to contain recycled material by 2030.