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Sort Estrella and get rewarded

Estrella is proud to team up with Bower to make recycling easier and more impactful. With a refreshed packaging design that uses less ink, Estrella is taking steps to improve recyclability and reduce environmental impact. Together, we’re making it simple for consumers to do good — one snack bag at a time.


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year

2025
 

About ESTRELLA
 

Founded in 1957, Estrella is Sweden’s original potato chip brand, known for bold flavours and quality ingredients. From crispy classics to tasty innovations, Estrella is the go-to snack for every occasion.

 
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Estrella & Sustainability 

Estrella is on a mission to make a difference—not just in your snack bowl, but for the planet too. With proper recycling (hint: this is where you come in!), we can work together to reduce the environmental impact and give packaging a new lease on life. Now that’s what we call teamwork! 

Estrella’s plan to save the world—one bag at a time 

  • Less material: By 2025, their packaging will be 15% lighter. Snack light, litterally! 

  • 100% recyclable packaging: They’re on a mission to make all their packaging fully recyclable—so it can be reincarnated into something new and fabulous!

  • Better recycling infrastructure: Estrella supports smart initiatives to improve collection, sorting, and recycling systems.

  • More recycled plastic: The goal is for at least 20% of their plastic packaging to contain recycled material by 2030.

 

Start your success story

Interacting with your consumer can be a challenge. Team up with Bower to make it the right kind and engage your customers with recycling challenges.