How the right recycling message at the right moment turned into measurable conversion at checkout.
About the brand — TIEL Energy Pouches is a direct-to-consumer energy brand that rewards customers for recycling the shipping packaging their orders arrive in.
The pilot
We launched the pilot in March 2026 and iterated continuously. The right message at the right moment made a measurable difference right at the checkout: TIEL's store saw a clear lift in conversion and higher revenue per visitor, while giving the brand room to educate customers about correct sorting — and reward them for doing it.
The results
